1. You don't have a lawyer. In most industries, you’re chances of being sued in the first year are strong. Former employers might try to quash their new competition. Other manufacturers may try to scare away threats to their market share. The government might step in with a temporary restraining order, just to make sure you have all your ducks in a row.
And that’s assuming you haven’t violated any laws or broken any agreements.
Lawsuits are literally the cost of doing business, so get ahead of them. A proactive attorney stops problems before they develop. Bring someone into the fold who will look to protect you.


2. You can’t fail. People who believe their product, service or strategy is perfect may as well wear T-shirts that read, “I am driving my company directly into disaster.” Every business makes huge, spectacular, comically obvious mistakes, and you are no different. The quality of your product doesn’t matter here: Customers will find new ways to expose defects, clients won’t be able to configure your services, and you will invest resources in places you shouldn’t.

Successful companies implement support systems. Whether it’s an employee troubleshooting over the phone, an integration team that helps customers well after the sale, or a review board that evaluates your decisions, make sure you can handle failures on Day One.


3. You’re not talking to yourself. Your company needs to enact consistent communication, regardless of size. Daily or weekly meetings do more than convey information; they establish habits of open dialogue. You need to understand how your workforce communicates, and they need to see how you communicate, as well.


Furthermore, your communication needs to adapt to company needs. One call center, for example, had frontline agents in South Carolina and queue management in the Philippines. The problem? They used a cellphone to communicate between Points Of Contact. When calls flooded the queue, the Philippines POC called the South Carolina POC, managed introductions, communicated exact numbers and give precise instructions. The Carolina POC then walked over to the floor manager, who in turn searched for aux-abusing agents. Usually, by the time the queue settled, the solution either arrived too late or resolved itself on its own. An adaptable communication system is an obvious fix to a foolish problem.


You’re naturally excited to create something from scratch. Starting a business is a healthy, rewarding challenge you’ll remember forever. But without protecting yourself, questioning yourself or talking to yourself, you are setting your idea up for the failure it doesn’t deserve.